Goodby Silverstein & Partners produced the ad above in 2023. Copywriter Alex Petosa says, “Sustainability is no small ambition. That's why Copeland is built for action on a global scale, which we brought to life through the journey of a lettuce. This spot was their first brand work since re-launching as Copeland (formerly Emerson Climate Technologies).” [RIP E-Level]
Cabin Edit hired me to assist on this Adobe campaign with 72andsunny in Fall 2024.